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August 4, 2008

The Cultural Rebirth of Business Confusion

The second entrepreneur who may be referred to as “Mr. Rebirth” came to the den looking for 24 million naira to develop his idea for what he tagged ‘Centre for the rebirth of African culture and arts’, and in exchange he was offering to give up 30% equity of this business.

Shortly after he introduced his idea, Femi Tejuoso made a remarkable observation, “this business plan you’ve given us looks like one written by a very confused person…you call it the Centre for the Rebirth of African Arts and Culture, yet you’re advertising a breakfast menu that parades Scrambled eggs and bread, German potato salad, Sandwiches, French fries etc…where’s the Akara and Ogi, where’s the moi moi?”

Chris Parkes, as an advertising guru advised the entrepreneur to device means of encouraging Nigerians to tune in and be proud of their culture, while Femi Tejuoso insisted that entrepreneurs like him in the arts and culture business should endeavor not to dilute our culture, while disguising western culture as the prevalent culture of Nigerians. All the dragons opted out. But Ibukun Awosika shared a motherly concern after the entrepreneur had left the den, “I’m tired of our children having the best of education but having no understanding of Nigeria, which is the reason I refused to send my children to British-curriculum schools…I don’t want a British Nigerian, I want a Nigerian that understands who he is first…” Alexander Amosu concurred immediately, humorously indicating that that was the reason why he returned to Nigeria to understand more of his culture. The dragons shared a brief moment of humor.

How many Nigerians have sandwiches for breakfast, not to mention German potato salad?

Well, what’s your opinion?

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