MORE INFO
UBA Mortgages
ABOUT THE SHOW

September 15, 2008

Episode 8: Concentration and Focus

Students of martial arts are taught to FOCUS, to CONCENTRATE their energies towards every dynamic challenge, because victory hardly smiles on scattered efforts. In business, the technique absolute concentration is paramount in obtaining the desired result and overcoming every obstacle present in the journey to successful achievements. Upholding the most elementary technique required for business success, the dragons return in episode 8 like the wise business tacticians that they are, guiding the entrepreneurs through the basic principles of focus and concentration of skills, energy, and efforts to the successful actualization of one particular goal at a time. We watched Chris Parkes, John Momoh, Ibukun Awosika, Femi Tejuoso, and Tokunboh Ishmael as they lit the den with the fire of their business wisdom.

Capitalizing on the booming fashion industry, and the increasing desire by women to look attractive, our first entrepreneur for episode 8 was the fashionably dressed microbiologist, Ayobola Adediji. She came to pitch a “one-stop-beauty place” to the dragons. Her idea was to combine a beauty spa, hair salon, a pedicure and manicure clinic, and a make-up shop in one big beauty mall.

Ibukun Awosika seemed to have warmed up to Ayobola immediately, complimenting her nice suit. Half way into her presentation, she revealed her plans to acquire one plot of land, of which she would lease out one-half to a developer, and build her beauty place on the other half. But the dragons soon became uncomfortable with her projections. She had stated earlier that she was buying the full plot of land for 6.5 million naira, whereas she expected to generate an income of 10 million by leasing one-half to a developer. Femi Tejuoso could not see the logic in this – he wondered why the developer would pay her 10 million naira for half a plot for 10 years when he can buy a full plot next door for just 6.5 million naira.

Tokunboh Ishmael and Ibukun Awosika seemed to like the idea. Though they couldn’t invest at the moment, but they encouraged the entrepreneur to fine-tune her plan and forge ahead.

“Get my details from the producers, I’d like to spend time with you (to discuss this business further)” Tokunboh Ishmael offered as her farewell words.

 

 

Leave a Reply

You must be logged in to post a comment.