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October 6, 2008

Trading in Consumer Goods

3rd Entrepreneur

 

OSAINDE EDMOND ALOHAN was in the den seeking 30 million naira in exchange for 50% equity in his trading and import business.  He was looking for finance to import some computer-related boards used in the assembly of mobile phones and computers. According to him he had already discussed with some Chinese designers to manufacture the product for him to sell in Nigeria. The product was not currently distributed in Nigeria, according to him. But without being any concrete evidence that it was a unique idea at all. The dragons felt it wouldn’t be prudent to invest in such a potentially competitive trading business.

 

 

4th Entrepreneur

Clothing forms an essential part of the basic human needs. With this in mind, OLUWAFEMI CLOTHINGS came seeking a 4.6 million naira investment in exchange of 30% equity in their fashion retail company. They distributed samples of their designs to the dragons. Tokunboh Ishmael and Ibukun Awosika really scrutinized the fabrics they presented. Femi Tejuoso advised the entrepreneurs to create a unique afro centric style and identity for their brand to make it appealing.

 

These entrepreneurs were convinced that they could supply discerning professionals with high quality clothes for very affordable prices. But they couldn’t convince the dragons that they were unique enough to compete in an already saturated industry.

 

The dragons opted out, but they however offered the entrepreneurs some advice as to how to go about improving on their present clientele. Chris Parkes recommended that they tried direct-marketing their services and products by introducing their company to banks and other large corporate organizations in the city.

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