Our second entrepreneur believed he could transform billboards from being mere marketing tools to functional utilities with Bright Streets Incorporated. To do this, he needed 25 million naira in exchange for 60% equity. He opened his presentation well, dressing his business idea in the garments of a socially responsible initiative. But will this seeming “social responsibility” take precedence over business viability? He explained that the billboards won’t just be there to advertise brand and products anymore, but also serve as a vehicle for lighting the street up. But the dragons could not see the where the income stream was going to come from. John Momoh was also disappointed that the entrepreneur was not affiliated to any of the advertising regulatory bodies.

The dragons felt he had a lot of ground work to cover. And they all opted out.

The third entrepreneur in the den was the C.E.O of Futuristic Concepts; he came to seek 10 million naira in exchange for 70% equity in his online advertising venture. From his very brief presentation, it was deduced that his business was built on the platform that he was going to offer advertisement slots to customers. However, he prompted for questions without having given an elaborate presentation, and from this action it seemed that this entrepreneur was taking a futuristic route to stretching the dragons’ patience.

Without a running website, his ambition to sell online advertising slots was rebuffed as a prematurely nurtured ‘futuristic’ endeavor.

The dragons opted out.

The fourth entrepreneur in the den was Ayo Falano, the C.E.O of Alexander Blakes Solutions; he was looking for a 14 million naira investment in a company ear-marked to offer a ‘loaded’ bouquet of IT Solutions and services. He was talking about deploying WiFi services, offering doorstep deliveries of goods purchased online. But Chris Parkes discovered a discrepancy in the equity stake on offer. Ayo had announced to the dragons when prompted that he was giving away 41% whereas he was actually offering 25% as documented in his business proposal. Well, this did not mar his chances. Because the dragons still gave him ample time to pitch his business. But when he was unable to explicate his business plan, and unable to prove his affiliation with his overtly mentioned partners; the dragons quickly lost confidence in this entrepreneur. His business became confusing, and contradictory.

The dragons unanimously opted out.

Olubumi Adeyemi, a London-trained interior decorator came in search of 10 million naira. He was ready to part with 25% equity in Homemade Interiors Limited. But without giving the impression of a confident and eloquent salesman, the dragons may not have seen the benefits of investing in this young man. Femi Tejuoso prompted him to confide in the dragons, and tell them if his business was actually in existence. This prompt led to an unsavory revelation which showed the absence of an operational business, and that the entrepreneur did not have enough experience in managing an interior décor firm.

After a few questions – the dragons remained unconvinced that this entrepreneur had the prerequisite traits to successfully run his proposed business.

The dragons opted out.

Our last entrepreneur, Yinka Oyenuga came in search of 45 million, 220 thousand naira in a social-entrepreneurship  initiative he tagged “Heart Trick” in exchange for 45% equity. His projected 1, 000% returns on equity investment roused dragons’ curiosity in the operations and administration of such a venture. While he was explaining the concept behind this business, John Momoh deduced that this entrepreneur wanted to make money by exploiting the sentiments of the invalid – he wondered how the entrepreneur wanted to generate funds from what was supposed to be a charitable venture. Yinka’s explication of his business plan produced a feeling of doubt and suspicion on the actual economic motives of this proposed venture.

The dragons began their probe to establish if this entrepreneur was proposing to trade on the disadvantages of invalid people, while remitting a meager percentage of the proceeds to the invalids. Ibukun Awosika quickly opted out because she felt strongly that the entrepreneur was proposing to exploit a disguised charitable course for financial benefits.

Convinced that Yinka was not being honest with his core motives in this venture; Ibukun Awosika rebuked his presumed deceit, advising him to desist from such exploitative schemes.

The dragons opted out.

Though, the dragons didn’t invest in any business idea in this episode, the entrepreneurs who came before them in the den went home with more knowledge on how business ideas ought to be presented to investors. A few of the ideas were brilliant, but due to the lack of concentrated efforts, the dragons felt the entrepreneurs could put in more time and work into their business plans to make their ideas investable.

The dragons are still looking for businesses to invest in. Join us next week for more educative action on Dragons Den Nigeria.

In Episode 7, we witnessed the emergence of Aaron Adegoke Wright as the receipient of a 5 million naira investment from the dragons, in his culture-based business, Indigenes Creation.

Aaron’s passion, confidence, and competence was well-communicated to the dragons in his very articulate presentation. Though meek, he came accross as a young man determined to succeed at the business he was proposing. He had already made answers to all the questions he was asked.

He was sincere with his demographic, realistic with his projections, and progressive with his presentation.

In the end he was able to secure 5 million naira from all the 5 dragons in the den. Not only leaving the den with the finance required to start his business, he was also ‘employing’ the dragons’ collective wealth of experience for the growth of his business.

The last entrepreneur in the den in episode 7 was AARON ADEGOKE WRIGHT. He came seeking for 5 million naira, while generously offering 50% equity in INDIGENE CREATIONS- a company that promotes Nigerian and African culture through artistic products. Aaron seemed intelligent and passionate about his business, and was very articulate in his presentation. The dragons gave him their full attention. But being the astute business men and women that they are, they fired him with what could have appeared as tough questions to any other entrepreneur- but not Aaron. He was resolute and determined to slay the dragons. Even at a point when Tokunboh Ishmael indicated her interest, but warned Aaron to answer the other dragons’ questions smartly or risk loosing the interest his pitch has already generated in her buoyant pockets.

He remained unperturbed, delivering the answers to the questions like someone who was used to being in the presence of very intimidating millionaires. His idea had a lot of merit, his presentation appeared flawless, the product was patriotic, but Femi Tejuoso needed to be convinced that Aaron was proposing a viable business. He was tested with fire, bombarded with business concepts like target market, exclusivity, and demand.

But he refused to be boxed into a corner; sensing Aaron’s passion and doggedness, Alexander Amosu who is reputed to be one of the most meticulous dragons invested 500 thousand naira asking for 5% equity. Alexander Amosu’s investment was followed by Tokunboh Ishmael’s investment of 1 million naira for 15% equity; then came Chris Parkes- with his vast experience in marketing – offering his knowledge and 2 million naira for 35% equity; John Momoh liked the idea, and felt his contribution and investment would add value to Aaron’s company, so he invested 1 million naira for 15% equity. So far, Aaron had gathered 4.5 million naira, and as the rule states he would have to leave the den with nothing if he wasn’t able to raise the total amount he asked for, so his fate rested with Femi Tejuoso – who playfully reveled in the power he had to make or mar the deal, after a hearty comment, he invested 1 million naira for 20% equity.

At this point, Aaron Adegoke Wright had 5.5 million with a total of 90% equity amongst the dragons. He had walked into the den with the intentions of giving away 50% equity- yet he seemed okay with giving away 90%.

Tokunboh Ishmael came to his rescue, soliciting and negotiating with the dragons on his behalf, for them to collectively settle for less equity-stake in Aaron’s company in exchange for the full 5 million naira. With Tokunboh Ishmael prevailed upon her fellow dragons to collectively settle for 75% equity instead of the accumulated individual equity of 90% that Aaron has previously negotiated. The dragons agreed to invest 5 million naira, while they all shared the 75% equity amongst themselves.

The deal was sealed. Aaron Adegoke Wright was happy and grateful to Tokunboh Ishmael for coming to his rescue.

Aaron believes he made the right decision, and posited that though he had initially offered to give away 50% equity he was glad, and had no regret about letting the dragons take 75% since the success of the business will depend majorly on the dragons’ contribution of their network and various professional experiences.

It’s certain Aaron Adegoke Wright will profit tremendously from this business alliance with these successful men and women.

The third entrepreneur, EBUNJU CHIDOZIE, came preoccupied with a business idea that he said would help protect the environment, and generate huge sums for his company. He needed 10 million naira in exchange for 15% equity.

But Tokunboh Ishmael was concerned with the value this pitcher has placed on his business, and seemed disappointed with the equity he was offering considering the fact that a large chunk of his company’s value depended on their investments.

John Momoh wanted to know what will happen when the companies who were to provide him with raw materials run out of business, to which he was unable to provide a satisfactory response.

The dragons had no option but to opt out.

The fourth entrepreneur in the den, OBIHARE CHIMA came in search of 7.8 million naira in exchange for 20% equity in his “document management services” business – a platform which he intended to use in offering large organizations industrial scanning services. But the dragons felt his business idea lacked any unique selling point. Tokunboh felt strongly that most prospective clients may be unwilling to compromise or jeopardize the confidentiality of their documents since the entrepreneur had no measure to guarantee their peace of mind.

The fifth entrepreneur, MATHEW OLATERI came asking for 20 million naira in exchange for 20% equity in an auto club called the “Auto-Care Alliance”. Though he had a cheerful time with the dragons, who confessed to liking his attitude and personality, he was unable to convince them that what he was proposing was a viable business opportunity in Nigeria. They advised him to put in more time into researching the project, fine-tuning his business plan to make an investable business.

The self-styled ‘first aider’, EFE ADEMOLA was the sixth entrepreneur to face the dragons; he asked for 9 million naira, sixty-eight thousand in exchange for 25% equity in his first-aid business. He was unable to explain his business to the dragons. According to the dragons, his business idea lacked clarity, and his presentation was devoid of well-articulated thought. John Momoh was disappointed in his style of presentation, and clearly pointed that out in the den. To the dragons, he had come in ill-prepared, jittery, and appeared very unserious. He was politely dismissed by the dragons.

The art of negotiation is an interesting business subject. Oftentimes, when business men and women negotiate with clients and investors, there’s always an angle to the conclusion of the bargain – an angle that may elude an unobservant third party. Oftentimes a wise business man or woman may intentionally wish to appear to have taken a fall in a bargain in order to get more from that same bargain in the long run. In the smart business circuit, the business man or woman who seems to be holding unto the shorter end of the baton may actually be the business man or woman who stands to gain the most from the deal in the long run. The beauty and complexity of the art of negotiation came to the fore in episode 7 when a certain determined young entrepreneur went to battle with 5 successful and astute business men and women in the fiery den, and walked out with a sly grin on his face.

Welcome to episode 7 of your number business school on terrestrial television – Dragons Den Nigeria.

The first entrepreneur to face the dragons in episode 7 was YAKUBU YAKUBU; he came to secure an investment in his media company Eclectic Design Grade and Enterprise to facilitate the production and distribution of a DVD magazine called D-9 THING.

Having mentioned his huge demand for 33.1 million naira, in exchange of a generous 40% equity; but the dragons were not easily swayed by generosity, they wanted to go beyond the speculative nature of the idea to what makes it unique and marketable.

His production cost of 60 naira and retail value of 800 naira showed that the profit margin of this DVD magazine business was incredibly tempting. But the dragons refused to swallow this tempting bait.

The concept of producing a DVD magazine may be novel; however the dragons seemed more concerned with how this idea would effectively replace the conventional paper magazines and how it would appeal to its target market.

Alexander Amosu noted his discomfort with the inappropriate and unattractive ‘magazine’ cover, but the prevailing issue was the entrepreneur’s inability to convince the dragons that he had a market for this DVD magazine, or that he could compete with the conventional magazines, Femi Tejuoso was the first to opt out, followed by the rest of the dragons.

The second entrepreneur in the den was ANTHONY OGUNLADE and his partner, they came in with a concept they tagged “Naija Music League”. A mobile and internet-based music game targeted at avid fans of music and football in Nigeria.

They were seeking 50million naira, and offering just 30% equity, one would wonder how the dragons were expected to warm to their idea, their huge demand and their thrifty equity offer. Femi Tejuoso decided to get straight to business, asking the entrepreneurs to establish the money making potentials of the business, but Anthony and his partner found it difficult to convince the dragons that their business idea had any unique or viable business concept. They froze when certain questions were asked, and they couldn’t quote crucial figures from their business plan.

The dragons quickly opted out.

The seventh and last entrepreneurs for this episode- Oshinaga Adeboye and Ope Osinobi came asking for 5 million naira to invest in “Young Soul Synergy” – the parent company for www.youngsouls.com ‘a youth targeted education business to bridge the gap between Africa and the rest of the world’. They were eloquent and confident presenters.

If securing an investment was facilitated on the sole basis of articulacy and passion, these young men would have walked away with the money they demanded for. But during the questions and answers it was discovered that they had a very insignificant subscriber base on their website. And according to them it would take about four years for the dragons to recoup their investment in the business.
Alexander Amosu, the technology guru amongst the dragons confessed his admiration of these young men, encouraging them to ‘grow gradually’ and ‘improve’ on what they had on ground so far by promoting their website in order to encourage young people to sign up.

This business idea was obviously purpose-driven, and these young men tried their best to communicate their passion and enthusiasm for their service

Femi Tejuoso was also impressed, and promised to talk to the producers on their behalf to grant them another shot at pitching their business before the dragons. In conclusion Femi Tejuoso advised:
“You have to move very quickly, there’re a million and one young people in Nigeria looking for something good to do…you have just given them an idea…”
The dragons are still in the den beckoning on the smart entrepreneurs with the smart business ideas to dare face them, and make them part with their hard-earned 50 million naira.
See you next week!
–The Den Sweeper.

The fourth entrepreneur, Joshua Bright needed 8.8 million naira in exchanged for 85% equity in his agricultural business, where he would deal in livestock and crops.
“I have 8 years of experience in farming, and I understand the language of animals…”, He said, enthusiastic and passionate about the business, Joshua Bright however flunked when huge disparity in figures were observed in his business plan in contrast to the figures he had used in his pitch earlier.

In addition to that, Joshua wanted to compete with his present employer who happens to be his father – and his smart strategy was to poach two of his father’s best workers who also happen to be his brothers to come work for him for free for a period one year, “I’m not going to pay my brothers for a period of one year…” he had stated meekly.
“So, why would they leave your father (their present employer) who pays them to join you who wouldn’t pay them?” Femi Tejuoso asked.
The dragons declared out!
The fifth entrepreneur, Mr Ogundele came to the den with an idea that could help sanitize the environment, ridding our land and waters of chemical and industrial pollutants. He believed his potential clients and customers would comprise of the federal government and the big oil firms currently operating in the Niger-Delta. However his pricing was an issue of grave concern to the dragons.

According to him, 10, 000 barrels of crude oil cost about 1.35 million US dollars, while cleaning 10, 000 barrels of crude oil will cost the customer 20 million dollars.
“Why should I clean up 1.35 million dollars worth of crude oil with 20 million dollars?”
After a brief debate, the dragons all opted out.

The sixth entrepreneur, Joseph Ejido, a lecturer from the Delta State Polytechnic came to the den in search of 22.5 million naira in exchange for 40% equity in his “Integrated Fish farming” business. Shortly after his presentation, the dragons discovered that his financial projections were flawed, and were of the opinion that enough thought wasn’t given to the business before the entrepreneur came to make his presentation.

On that note, the dragons opted out.

–The Den Sweeper

The second entrepreneur, Peters O. Monday made comic history on a business show, when he came seeking for 5 million naira in exchange for 25% equity in “Aluta’s Bell” – a youth oriented newspaper (to be) published three times weekly and circulated in all the tertiary institutions in Nigeria.

The loopholes in his business emerged like pot-holes on a badly tarred road just as soon as the dragons flipped through the first page of his business plan. “Under logistics, you allocated 93 thousand naira as cost of transporting your papers to all the tertiary institutions in Nigeria weekly- how is this possible?” Femi Tejuoso asked; “Most of these institutions (like the University of Lagos) that you’ve mapped out as your target market already run their own campus newspapers (through their mass communications department) – how do you plan to penetrate with yours?” John Momoh had asked and the entrepreneur responded by saying “sir, may I ask you a question in return for your question?” – to which John Momoh reminded him “I’m the one doing the questioning here…”, but rather than let John Momoh finish his statement, the entrepreneur interjected: “you know as a Nigerian I had to return one (question) for your question…”
“I think you’re confused” John Momoh said, flustered; sorry for this entrepreneur as he declared himself out of the deal…yet this entrepreneur wouldn’t let him go that easily…
“My lord – there’s need for you to have a – in fact, I’ll appeal – I have a second thought…” this entrepreneur ranted on.

“This isn’t a court of law…” Alexander Amosu reminded him.
The dragons quickly opted out of the comic milieu.

The third entrepreneur, Chidebe Ronsi came to the den to ask the dragons to invest 6 million naira in “Creative Change Channel” – a documentary drama (to be recorded) on audio and video discs which will help people determine and choose the sex of their unborn babies. He was ready to part with 20% equity.
He played an audio CD that sounded as if it was produced in a hurry during his presentation. The dragons’ ears did not welcome this sound, and they politely implored him to stop the disc and conitune his presentation. After which he was bombarded with questions he wasn’t prepared for. “what are you going to do with this product?”, “is it a movie you’re trying to produce here?” were some of the  questions that got him stuttering and out of breath, clearly revealing to the dragons there was no business in his idea.

They opted out, before this entrepreneur was able to drop what many would consider his most articulate and brilliant statement in his short-lived time in the den:
“I want you to understand that so many atrocities have been committed because of male-child preference; a lot of our doctors (and nurses) have turned into child-swap contractors”

Too late.

–The Den Sweeper.

The dragons are still seeking that business idea that will force them to dip into their generous pockets to effect an investment. Once again for the sixth week, they have gathered to provide young Nigerian entrepreneurs with the opportunity to see their dreams come true. But how prepared are the entrepreneurs that came face to face with the dragons and 50 million naira in episode 6? Let’s find out, as we relive the events that transpired in the den.

The first entrepreneur, Onari Georgewell came seeking 5 million naira in exchange for 20% equity in his charcoal export business, and according to him, “the business of charcoal is very huge on the international market”. It was on this premise that he commenced his presentation, seemingly exciting the dragons with his financial projections, and passion for the business. The introductory part of his presentation was well thought-out. But when it came to responding to questions from the dragons, the cracks began to appear in his business plan. “Do you have purchase orders already?” Femi Tejuoso asked, and Georgewell replied, “We’re working on prospects”. Femi Tejuoso declared to this entrepreneur that he was interested in this business, and thus the need for his very probing scrutiny. But a snag presented itself during this probe, when it came to the issue of the mode of transacting this business, and the reputation of the entrepreneur to elicit the confidence of the international buyer.

It was also uncovered that the entrepreneur had not thought about the procedures involved in the inspection of the products before export. However, Femi Tejuoso was undaunted by the present invisibility of these documents; he went on to invest 2 million naira for 35% equity in this business. Chris Parkes threw a tempting bait at this entrepreneur by asking him if he would consider ceding 80% of the business if all the dragons offered him the full 5 million naira he came asking for (considering the risk involved in getting the business on the roll). But this entrepreneur broke into a temporary cold sweat, pondering on this offer, and somehow ended up not accepting it. He was left with Femi Tejuoso’s 2 million naira offer, but according to the golden rule of the den, the entrepreneur must get the full amount he requested for, or he goes home with nothing.

3 million naira short and no other dragon ‘financially’ committed to investing in his business. Onari Georwell went home with nothing, despite the fact that he came very close to an investment.

–The Den Sweeper